17th Annual Dixfield Discount Fuels Toy Drive Bringing Christmas Joy to River Valley Children
For 17 years, the Dixfield Discount Fuels Toy Drive has been making Christmas brighter for children and families throughout the River Valley. Now, as the holiday season approaches, organizers are once again asking the community to help make Christmas wishes come true.
What started as a local effort to help families in need has grown into a cherished holiday tradition, bringing together businesses, volunteers, schools, and generous neighbors.
17 Years of Giving Back
The Dixfield Discount Fuels Toy Drive has helped thousands of local children over the years, providing Christmas presents, clothing, and other necessities to families who need a helping hand.
The program works closely with area schools, including Dirigo Elementary School in Peru, T.W. Kelly Dirigo Middle School in Dixfield, and Rumford Elementary School, along with other families throughout the River Valley.
In 2025 alone, Dirigo Elementary reported that the toy drive helped 75 children at their school. The organization has also provided gift cards, personal hygiene products, and food pantry supplies to local students.
The toy drive's dedication was recognized in 2026 when it received the Non-Profit/Leadership Award from the River Valley Chamber of Commerce, an honor also recognized by the Maine Legislature.
WOXO Talks with Toy Drive Organizers
Katie Houghton, who oversees the Dixfield Discount Fuels Toy Drive, and Dan Richard, owner of Dan's Automotive in Rumford, recently joined WOXO to talk about this year's effort, its history, and how the community can help.
Listen to our interview below:
How You Can Help
The toy drive relies on the generosity of local residents and businesses to make Christmas special for children throughout the River Valley.
You can help by making a financial contribution, supporting the collection of gifts and necessities, or simply spreading the word. You can drop off new unwrapped toys at the following drop off locations:
Aubuchon Hardware in Rumford
Ricky B's Market & Deli in Mexico
Larry LaBonte Recovery Center in Rumford
Oxford Federal Credit Union in Mexico
Franklin Savings Bank in Rumford
Region 9 Tech School in Mexico
Peru Town Office
That Place in Rumford
King Hiram Lodge #57 in Mexico
Monetary donations can be mailed to:
Dixfield Discount Fuels Toy Drive
218 Dickvale Road
Peru, ME 04290
Checks should be made payable to Dixfield Discount Fuels Toy Drive.
For information about donating toys or other items, contact Katie Houghton at ddftoydrive@gmail.com
Making Christmas Brighter Together
For 17 years, the Dixfield Discount Fuels Toy Drive has shown what makes the River Valley such a special place — neighbors helping neighbors and a community coming together when it matters most.
WOXO is proud to help spread the word about this wonderful holiday tradition. With your support, more local children can experience the excitement and magic of Christmas morning.
Every donation, large or small, can make a difference!
